Video uploaded 06/18/2024.
Campaign Objective
To generate awareness and investor interest in Aero Energy’s announcement of the start of their Uranium exploration drill program at Murmac, located on the north rim of the Athabasca Basin.
Strategy
Drillage Time produced a short-form video highlighting Aero Energy’s story, placing emphasis on the innovative exploration techniques they employed, including airborne geophysics (VTEM) and their strategic drilling approach at Murmac.
The content was designed to resonate with both retail investors and the broader exploration community by making technical aspects accessible and engaging.
Execution
- Platform: Video posted to Drillage Time TikTok, YouTube, Instagram and Facebook
- Content: Story-driven, visually engaging, simplified technical breakdowns
- Messaging: Innovation, exploration, and uranium potential in the Athabasca Basin
Results
- Reach: Over 460,000 people across socials in two weeks resulting in 3000 clicks through to their website.
- Market Impact: 49% increase in share price in the week following video publication
- Engagement: High interaction rates including shares, comments, and saves from investor-focused audiences
Summary
By focusing on Aero Energy’s innovative exploration methods and presenting the information in an engaging, accessible way, Drillage Time’s campaign successfully amplified Aero Energy’s announcement and drove measurable market impact.
This case demonstrates the power of combining storytelling with technical credibility to capture investor attention in the junior mining space.
Stock Info
TSXV:AERO | OTC Pink:AUUGF | FSE:UU3
Share Price on TradingView from 06/18/2024 to 06/25/2024.
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